Situation
With a focus on a few simple principles such as yoga, eating well and living green, Wanderlust Yoga Festival looked to Vancouver Health Coach to help spread the word about the transformational retreat at Whistler Blackcomb Resort in British Columbia.
Solution
Partnering with influential blogger and Vancouver based health coach Suzanne Zilkowsky at Vancouver Health Coach, to help drive attendance to the #TrueNorth yoga festival. Known for her vast knowledge of health and expertise in creating brand awareness, Suzanne published a media hit about the top things to do at the Whistler yoga retreat and several social media posts, pre and post festival.
Results
– 150 likes on Instagram – Vancouver Health Coach account.
– Regramed to @wanderlustfest #TrueNorth Instagram account to support the campaign.
– Reached top page out of 1,930 results on Google News.
– The campaign resulted in an increase in attendance to Wanderlust Whistler yoga festival.
– Developed a series of content following the campaign which Wanderlust Whistler used for their blog and email marketing.
