Why It’s Not Too Late to Make Your New Year’s Resolutions
As the ball dropped and millions welcomed the start of 2014, countless people made a promise to make a fresh, healthy start – after all, a new year means a New Year’s Resolutions and a new you, right? Well, according to new proprietary research from Gold’s Gym, that new you might just have an expiration date. Culling through four years of membership check-in data from Gold’s Gym locations throughout the country, the brand began noticing a drop-off in membership check-ins starting around February 12th and leading to large number of consumers quitting the gym altogether by February 18th – the day that Gold’s Gym is dubbing the Fitness Cliff.
“As February hits, and more and more time separates consumers from the healthy New Year’s resolutions they made as the New Year’s ball was dropping, the motivation to get fit begins to fade away,” said National Fitness Expert Jamie Eason. “That demotivation, coupled with a side of frustration from not getting the results they want quickly enough, can often be the dumbbell that broke the camel’s back for consumers – leading many to abandon their New Year’s Resolutions by mid-month.”
But for those of you that did commit to fit at the beginning of the year, don’t worry – there’s still hope. Eason recommends the following 5 tips to staying motivated and not falling off the Fitness Cliff in 2014.
- Tell everyone you know about your fitness goals. That way, you will have that many more people to answer to.
- Buy yourself new exercise clothes, sneakers or a workout bag. Not wanting new and/or expensive equipment to go to waste will make you more apt to get off the couch and use it.
- Get on a professionally-designed, long-term program. The sooner you start seeing results, the more you’ll want to keep training to continue them. Aimlessly hopping from workout to workout − or even worse, from machine to machine – will only waste your time.
- Join an exercise class. The camaraderie you develop with your classmates should be enough to keep you coming back.
- Keep your gym music fresh. Find new tracks or swap playlists with friends. You will work out better with high-energy music that you genuinely like − associating your workouts with fun music or escapism will make you not want to miss them.
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