new years Tag

Why It’s Not Too Late to Make Your New Year’s Resolutions

As the ball dropped and millions welcomed the start of 2014, countless people made a promise to make a fresh, healthy start – after all, a new year means a New Year's Resolutions and a new you, right? Well, according to new proprietary research from Gold's Gym, that new you might just have an expiration date.  Culling through four years of membership check-in data from Gold's Gym locations throughout the country, the brand began noticing a drop-off in membership check-ins starting around February 12th and leading to large number of consumers quitting the gym altogether by February 18th – the day that Gold’s...